Essentially SEO Keywords are any words or phrases that you want search engines, when someone searches a word or phrase, to say “Hey this webpage has information relevant to that”. Now there are different kinds of keywords, Pay Per Click (PPC) and organic and they are treated differently. Pay Per click you identify words or phrases that you want to appear for and google will place you at the top of the page and you pay them money when someone clicks on it. It’s those links with the “Ad” next to them. Organic on the other hand, is when given a particular keyword or phrase, the search engine recognizes the content on the page as relevant to what the user searched. It will then based on a multitude of factors rank your webpage and it’s position on the list is where you will fall in the search results.