10 Essential Real Estate Marketing Ideas
Make Yourself Easy To Contact
If clients have to look for how to contact you, they wont bother. Your contact info should be on every single page of your website, facebook post, and instagram picture.
Sell The Neighborhood, Not Just The House
When you’re selling or renting a property, you’re not just selling that house, you’re selling a whole area. Showcase what the property has to offer. Post pictures of local landmarks and hotspots, and include on your website the nearby features that make your property stand out.
Create a Virtual Tour
Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers. Additionally it allows you to highlight certain features that you normally wouldn’t be able to, and potentially sell people on a property before you even meet them.
Make your Site Mobile Friendly
If your website looks bad on your clients phone, you can bank on them going somewhere else. The majority of people who visit your site will visit it on their phone, making it absolutely essential. Websites need to be individually tailored for desktop, tablet and mobile devices. This is because what looks good on one, doesn’t necessarily carry over. An image that fits perfectly on desktop probably doesn’t look very good when viewed on mobile. This can be a little tricky to master, and as in the case with the pictures, unless you are pretty confident in your skills it is probably better to hire a profession to do it.
Build Your Google My business Page
Google My Business is the latest in Google location-based pages. If you’re feeling confused, don’t worry – it’s basically the same idea as Google Places for Businesses and Google+ Pages. It’s very easy to set up and allows users to find you in Google Search, Google Maps, and Google+.
Find Your Niche
If you are finding you have a lot of competition in your area, one way to stand out is find out exactly who you want your clients to be and tailor your business specifically to them. This allows you to become the go to agent or property owner for dog owners, families with kids, young adults, you get the point. Making a name for yourself in regards to a specific niche need can make you memorable, especially in saturated zip codes.
Get Branding
Branding is your buddy – that means pens, drink koozies, and all those other freebies people love. Give out some branded goodies at local festivals and events to spread your brand. The goal is to be the face of your area. Partner with local businesses and see if you can buy them some new mugs with your logo on them, or even sponsor local events. Just be recognizable and be everywhere.
Get On Zillow
Zillow is basically the Yelp of real estate marketing, and you really need to be on there if you want any chance of being discovered – you can ignore the sun, but it will still burn you! Zillow offers the ability to advertise as an agent on their website. This can get a bit pricey, but considering the huge role Zillow plays in home buying, it’s probably your best bet. After all, sites like Zillow account for 48% of all site traffic for real estate searches on the web.
